Keyword researcher pro v122/24/2023 The order of SERP results are selected also based on their authority, or how trusted the pages are based on an array of factors and signals from backlinks to social signals. The pages selected for the Search Engine Results Page (SERP) must be relevant to the query, based on content topic, keywords, and other content-related factors. Search Engine Optimization (SEO) is simply a method of increasing a company’s visibility and relevance in organic search results, leading pages to rank higher in order to increase site visits, and ultimately top-line revenue.Įach time someone performs a search, search engine algorithms select pages based on hundreds of factors that fall into two categories: relevance and authority. Businesses able to harness SEO power to respond accurately will continue to grow, and continuously adapt models that best serve customers and brands. And through this, critical to nearly each phase of the journey is an SEO strategy that is able to divine customer intent and serve the brand’s core goals at the same time. The near universal presence of businesses online, the abundant resources and interaction points presented by forums, chat sites, social media, etc., and, more importantly, the consumer behavior, has updated this model in numerous ways.Īs a result, businesses have power over how customers and brands intersect. In recent years, marketing departments have almost universally depicted the customer journey as a funnel, with a customer following a logical line from awareness, familiarity, to consideration and purchase, ideally to loyalty.
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